Tosha is a photographer who specializes in ad campaigns, editorials, and modeling agencies. When she isn't mesmerized with creating art, she enjoys cooking intricate meals with her husband & daughter.  


Planning an editorial is fun and exciting! A fashion editorial typically (at minimum) consists of 4-8 looks. A look is a complete wardrobe change. Magazines like to see different brands used. Otherwise, if it is only one brand used, it is considered an advertorial. There must be cohesiveness to the story - same lighting, similar aesthetic throughout the editorial.
I typically start with a moodboard in pinterest,I prefer to subsection my categories into editorial theme, hairstyles, wardrobe, makeup, poses, etc... This allows your team that you work with a visual guide, what it is you are wanting to create. It is wise to look at what magazine you are submitting to, most have what they call an editorial calendar. It describes what themes they are accepting, some include a moodboard of their own to show the aesthetic of what they are looking for.
There are a lot of magazines to choose from to submit an editorial to. I like to use Kavyar for some of my submissions. It is very easy to navigate, and upload to. Other magazines allow you to submit directly through their website, or provide an email address to send them to. It is imperative that you follow the guidelines & due dates the magazine provides you, if you do not follow them, it could lead to your editorial being rejected. Another important tip that I want to share, do not share your behind the scenes, or images from the photoshoot PRIOR to it being published. This could ultimately lead to having your set of images pulled from the issue. Most magazines want exclusivity - meaning NO ONE has seen it previously, including on your website.
When creating an editorial, it is important that you have a great team to work with. By team, I am referring to hairstylist, makeup artist, agency represented model, wardrobe stylist, etc. By having great team members, it elevates your work to higher level. There is also an expected professionalism that comes to working with other professionals. I have found from personal experience, when working with industry professionals, there is far less last minute cancellations and they come prepared to work. I cannot say the same for others, other than producing an editorial takes time, and money- none of which I like to waste. Another great positive to working with a team, you can concentrate on doing what it is that you do best! Everyone brings their skill set, and creates wonderful images.
Most importantly, if your story is rejected, do not give up! Rejection isn't a rejection of you. Never take it personally. It could be that your theme didn't quite fit what they were looking for, or it could simply be a few minor errors (such as not paying attention to their guidelines). Always request feedback, some may not respond, but often times they will. Just continue to keep trying, and creating new work.